A search engine optimization specialist does the entire work of optimizing and improving a website. Most people think that this consists of writing and posting articles, etc.. This is sometimes true, but the basic work starts long before this. What is Search Engine Optimisation? This is a brief explanation of the process in which a website with minimal keyword density has ranked high by the search engines. You should also find forums, blogs, and sites which are related to your industry and go on their forums and find out what kind of topics people are discussing, then find out how they respond to various sites.