Packaging Your Products

Introduction

Studies show that due to bad packaging, distribution, and shipment, almost half of the vegetables and fruits are lost in transport. According to Mark Roemer Oakland, there are a few things you need to consider while packaging your products so that they reach their destination. Here’s what you need to keep in mind:

The Factors

1. Be mindful of the shapes and sizes – If you invest in special packaging sizes and shapes, you also need to develop the rest of the supply chain to accommodate it. Special sizes and shapes that may help you may not occupy space efficiently in the trucks and may not be easy to handle. That’s why if it isn’t necessary, you should stick to standard shapes and sizes.

Due to this, your product can be shipped with high flexibility due to convenience in steps of storage, transportation, and handling. Apart from that, when you opt for standardized sizes, you can also keep production costs low since new machines or components don’t need to be added for manufacturing the packaging.    

2. Cost savings and pricing

The price of the packaging material isn’t the only factor that determines cost savings. Standard sizing as mentioned above can also play a big role in cost savings and apart from that different materials may lead to savings at other places. For instance, if you can use a lighter material for packaging without compromising durability, you can save a lot of money in transportation costs.

3. Sustainability

You don’t want to make a profit in the short run and have legal cases or other issues to shut down your product supply chain later. For long-term sustainability don’t skimp out on your budget and choose equipment and materials that adhere to both legal guidelines and industry regulations.

If you use the automated packaging process, you can increase production efficiency without any compromises. Another example is going green with recyclable and eco-friendly packaging. This may increase costs slightly at the moment but also helps to boost your brand image that shows indirect results in sales figures.  

4. Storage and distribution

Consider the journey of your product from the production unit to the customer. When you analyze all the steps in between including distribution facilities and retail outlets, you may be able to have a better idea of the right kind of packaging. Something that can last all the way from the production line to the customer. You should also consider the time your products may spend in storage at different facilities and choose accordingly.

5. Marketing tool

The packaging is one of the basic marketing tools and also helps people to identify your brand from the competition. This is the territory to be creative and innovate to leave an impression on your customers. Take that into account when you decide on the packaging.

Conclusion

Mark Roemer Oakland also suggests that you don’t compromise on the quality of the packaging irrespective of any other factor. If you are shipping perishable goods, it’s even more important.

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