1. Why choose custom packaging?
Recruiting new customers is a huge headache for many businesses. A survey carried out in 2010 1 shows that the marketing costs to recruit a new customer are 5 times higher than the costs to retain an existing one. They are not only more inclined to buy your products, but also to become true ambassadors of your brand. And as you know: the mouth speaks of what the heart is full of… So these clients provide a lot of free advertising to their friends, family, and colleagues. Custom printed Vape Boxes.
Statistics show that personalized packaging encourages repeat purchases. Management consulting firm Bain & Company says that a 5% improvement in customer loyalty will translate into a 25% increase in turnover. Designing and using such custom packaging will cost you money, but they believe the investment is worth it and will pay off.
2. How does packaging promote buying behavior?
How do you make sure consumers get to know your brand? Show it off, everywhere, all the time. Packaging that stands out is a practical and inexpensive tool, much cheaper than a media campaign on television or radio.
Receiving a good product is often not enough. The customer wants to be charmed by a creative, fresh, and above all unforgettable concept. If your package looks like any other package, the customer will not remember you. Our advice: offer the customer what he has never seen before. Be different from the competition, this is the only way for you to leave a lasting impression and become the “top of mind awareness”.
Studies show that 72% of consumers automatically associate attractive packaging with a quality brand. Personalized packaging shows that as a business you are proud of your brand and that you go out of your way to provide quality packaging. Give your crates or bags a personal touch and you will notice that your brand confidence will increase.
3. Get inspired by these examples:
► Checkouts with a plus
Everyone knows Zalando’s colorful packages. They are immediately recognizable. Other large retail companies have been following this trend for years. Their notoriety is partly due to their striking packaging which remains etched in the memory of the consumer.
Are you looking for an overview of all types of custom packaging? Then take a look at The Custom Box Printing. Crates, ribbons, or bags… almost anything is possible. Just add a little color to your packaging and your products will immediately become more attractive. Below are some more specific examples from which you can draw inspiration.
► Packaging as a mirror of your personality
The customer buys more quickly a product to which he feels connected. So it’s good to know who the target audience is for your business or product. Then adapt your packaging according to the buyer’s age, gender, or personality. Gender packaging is a clear example. You can apply a certain palette of colors and images or shapes specific to one genre rather than another. Research shows that almost 37% of women are more likely to identify with gender-packaged products.
The action of Nutella should probably be familiar to you, too. The customer could then stick their name on a jar of spread or design a brand new version themselves online. This is an example of targeted action. Each jar of Nutella was then a unique piece. Custom Printed E Juice Boxes.
These examples show different existing ways to add a personal touch to your packaging. Your packaging becomes a real collector’s item!