Autumn is characterized by being the time to take stock of the year that is ending. It is time to analyze what have been the reasons for the success or failure of according to which projects and plan new strategies for the future. In the world of Digital Marketing this is even more important if possible due to the immediacy and constant change that characterizes the sector.
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That is why we have decided to make this list of the main Digital Marketing trends for 2020 , taking into account what is having great success and what is yet to come.
Despite not being a revolutionary technique in 2018, voice searches continue to offer enormous potential for any company looking to get the most out of Digital Marketing . In 2020, smart home devices such as Google Home, Apple HomePod or Amazon Alexa are expected to remain at the top of Online Marketing, so they should not be forgotten when optimizing any website.
Surely you have already heard how these devices transform user behavior, but their success goes much further: it is a technology in full expansion, since more and more households adopt it , which adds to the continuous technical advances that allow faster and more efficient responses.
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As you already know, adapting your SEO strategy to voice searches is essential to achieve online success. Google’s algorithm prioritizes all content optimized for voice searches and working based on this will help you position your brand.
Personalized treatment is one of the aspects most valued by clients in any sector . Therefore, it is not surprising that for your Digital Marketing strategy to be successful you need to make personalized offers for each of your consumers. To do this, it is very important to analyze the type of user that interacts with each of the sales channels offered by a SEO company in Lahore.
For example, the type of potential client user that comes from your promotions on Social Networks usually requires a different treatment to a potential client who appears in one of your physical establishments. Understanding the tastes and needs of users in these different contexts will favor relevant indicators for your company, such as recurrence of purchase or word of mouth from current customers recommending products and services to their family and friends.
This Context Marketing technique is benefited by the progressive technological advance of the so-called CRM (Customer Relationship Management tools). Thanks to them, it is becoming easier to carry out the segmentation of your customers and offer more personalized attention.
Use of chatbots
In order to offer a personalized and efficient treatment to your clients, you must focus on getting the most out of the conversations you carry out with them. Developing an effective Conversational Marketing strategy with the help of messaging applications and chatbots will allow your users and potential clients to positively value each interaction with your company.
Specifically , the use of chatbots will give you the opportunity to serve numerous clients simultaneously , which is not possible only with human support agents. In addition, the important technological development in this field allows your clients to value the treatment received as personalized and human.
Chatbots not only offer a personalized and effective treatment for the vast majority of people who contact your company, but they also save a lot of time by automating tasks that can become very repetitive. For example, if your company receives a lot of questions about the registration process on the web, your support bot can immediately direct your customers to the FAQ page where the detailed explanation of the registration process can be found. This is applicable to multiple questions that every company receives on a regular basis.
“Fast content” for express users
The continuous growth of the use of smartphones to view content of a very diverse nature is nothing new. However, we must pay attention to the context in which it occurs: it is very common to consume content of all kinds anywhere and at any time, and many times at the same time that we perform a different action . This means that a significant part of the users who view content on their smartphones do not do so with a high degree of concentration. As a consequence, the session time decreases exponentially compared to other devices.
A company that wants to get the most out of the content viewed by mobile phone users must adapt to their habits and customs. The so-called “fast content” arises as a solution to reach all those potential customers who seek to consume content in a simple and practically instantaneous way .
This is undoubtedly one of the trends to take more into account for this 2020. There is a large audience with very particular needs and that consumes content at a very high speed. Being able to captivate this audience is one of the most important challenges faced by companies that want to cover all market sectors . For this reason, following the example of some social networks such as Snapchat, more and more ephemeral content is being created that leaves its mark on the public’s mind. In this type of communication, various shocking and surprising stories predominate, so that the message lasts among the audience.
The continuous increase in the use of smartphones compared to other devices not only affects content, but is also very present when it comes to selling various products and services. Faced with this need, companies are putting more effort every day to create and optimize their “mobile commerce” platforms to reach as many potential customers as possible .
Online consumption does not stop growing and, in general, a user satisfied with an online purchase often turns to the internet again to buy new products or hire services. To promote this type of consumption among mobile device users, it is essential to adapt your company’s website to the two essential aspects to optimize mobile commerce: having a simple interface and minimizing loading times for images and other remarkable content . In short, the prospects for online commerce in the short term are impressive, especially for platforms focused on mobile device users.
Although it is still a developing technology, image recognition promises to revolutionize the Digital Marketing sector. Thanks to this model, users will be able to perform visual searches and locate objects in a simpler way than with the descriptions required by search engines today. The idea behind this technique is that anyone can take a photo and upload it to a visual search platform. It will locate those results that offer similar images, including various platforms that market said products.
Although we do not know if this technology will be publicly released in 2020. If your sector is Digital Marketing, we recommend that you be very attentive to the advances that will take place next year.
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